How to use LinkedIn for Business?

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LinkedIn has more than 175 million registered users from 200 countries and more than 21 million unique visitors annually from the United States. There are millions of small businesses on this social site and they are using it to find leads, growth their business in different demographics or to find vendors. There are many ways you can use LinkedIn for your business. Some of these methods are described here for your guidance.

LinkedIn allows you to find new customers through word of mouth or online recommendations. The formula that works here is that satisfied customers bring even more customers. You can ask your customers to write a recommendation for you that will get published on your profile and get broadcasted to your customer’s network.

There are two unique features of LinkedIn that create a better business environment and more of an impact with your prospects.

  1. The first is the business intent of users
  2. The second is the lesser amount of status updates.

What all this means is that LinkedIn provides you a means to stay on top of your prospects minds.

You can find the best vendors on LinkedIn so as to outsource the services where you are not an expert. This professional, social site makes it easier for you to find the vendors from your peers’ network. In addition, it is also possible that you trade services with the vendors, which can mean a type of reciprocal referral mechanism.

You can also use LinkedIn to create your industry network, which can be branched out online or even in person. There is a feature known as Groups direction where you can search for industry networks and associations for participation. You can find hundreds of groups in different industries, and LinkedIn would also inform you the local events that would be attended by your connections. It would be of significant help to your business when you are informed about those industry events, which are attended by your potential customers.

As a small business owner, you would be dealing with a variety of challenging questions each and every day. You can find answers to those difficult business questions by making use of LinkedIn Answers and Groups where you can tap into your network to find answers. There are more than 2,000 groups where you can find answers to small-business related questions. For example, if you don’t know whether your new office purchase offers you tax deductions, LinkedIn has help for you.

LinkedIn has many forums where you can share your knowledge and attract new business. You can use these forums to establish yourself as an expert in your field, and this can help in winning new business prospects. You can also use this social platform to find investors who can help you kick start your venture. There are millions of mentors here who can offer you valuable insights, and the more you are connected with like-minded professionals, the more the chances of finding potential investors.

These are just a few of the ways; LinkedIn can drive your business. The opportunities on this social networking site are much more vast and almost unlimited as it keeps growing and evolving every day.